Aussie "End Your Dry Spell"
The word “moist” is by far one of the most hated words in the English language. But in this campaign, we owned it and used it to grab our target’s attention in a fun way. We invited women to get Moist and end their dry spell, using real product reviews for Aussie 3 Minute Miracle Moist loaded with sexual, albeit unintentional, innuendoes.
Agency: mcgarrybowen New York