ROAR

ROAR "the pleasure shop for her"

Tired of having to approach sex and desire through the male gaze, I came up with ROAR–the femme-focused sexual health and wellness brand designed to empower women through sex positivity and proper, comprehensive sex education, something most states still lack today.

To execute my vision, I called on my longtime friend and creative partner, Paula Figueroa, to help me with the design and overall creative direction. And together, we developed a much-needed brand that has already resonated with hundreds of women.

Agency: N/A (personal project)